Just met another person looking to start an online directory. I didn’t want to be rude or anything, but I looked at him and simply asked, “why?”
I think to myself, has he never heard of Google? Or Angie’s List? Or Yelp!? Or for you 25 percenters, Bing? Why would you ever try to start an online directory when Google has become a verb!? In order for an online directory to work, you have to have traffic: visits, hits, return users. While not an online directory, Google is essentially a phone book.
So, he gives me his pitch, “Free business directory, free business network, free referral system, and we’ll give you a free website.” Again I asked, “why?” Thinking, I have a website already.