Tag Archives: business management

I am My Worst Customer

I often joke that marketers – especially those who are also small business owners – are our own worst customers.

During the course of any given week, I give my clients all kinds of marketing and sales advice:
– Post daily on social channels. Post content that is valuable to your followers, not you.
– Have a marketing plan.
– Set sales goals.
– Be consistent.
– The list goes on…

Funny thing is, I am terrible at taking my own advice. In fact, I am my own worst customer.

I like to tell myself that I’m too busy to do certain things, like blog regularly, but the truth might be something scarier. Maybe I’m afraid. Afraid that my advice won’t work when applied to my own business. Afraid it will work and I won’t know what to do when it’s time to expand Tinderbox Consulting.

Those things you aren’t doing in your business, are you not doing them because you’re afraid? If it’s because you’re too busy, that’s a good thing. Find someone to do the things you’re too busy to do. Even if it means you hire an employee, or contract with someone like me. Just don’t sacrifice best practices on account of being cheap, lazy, or afraid.

 

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Take Care…

Image

So, I didn’t come up with this diagram. I’ve borrowed the idea. Unfortunately, I don’t remember who originally came up with the concept. However, the idea is sound. And true.

Starting at the top, if the owner takes care of the employees, the employees will take care of the customers. In turn, the customers will take care of the company, and the company will take care of the owner.

Occasionally, what happens is that the owner will just take care of the customers or the company, effectively turning his back on the employees. Often, this happens because the owner doesn’t (or most likely won’t) trust his team. There is no quicker way to disenfranchise your employees than to turn your back on them.

If you don’t trust your team, and if you’re being honest, that means you really don’t trust yourself. Otherwise you would trust your ability to put a great team together. You would be able to delegate responsibilities knowing they’d be managed effectively. Your focus would stay on managing, mentoring, building, growing and, more importantly, leading your team.

Focus on building a company that follows this cycle and you’ll create a happier team, a happier company, and happier customers.

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