Category Archives: social media

They say before you start a war…

…you better know what you’re fighting for.

When you correct someone’s grammar on twitter, what are you fighting for?

What are you fighting for when you slam a business on Facebook?

When you gossip or spread rumors (and I’m great at both), what’s your war?

Twitter

Actual tweet. Possibly starting a war.

Continue reading

Advertisements
Tagged , , , , , , , , , ,

The Small Business Express Podcast

image001A few weeks ago, I was blessed to be the first guest interview on the podcast The Small Business Express. My friend Mike Monroe, along with Gary Shouldis, are packing the podcasts full of great information for small business owners. Definitely worth downloading, and the best part is that the podcasts are free.

The topic for the particular podcast is how to have success on Twitter in 15 minutes a day. My favorite part is Mike’s disclaimer when introducing me, “..he is a very fast talker, for those of you that have never spoken with Josh or don’t know Josh. But definitely worth listening to cause he packed a lot of really great information in very short period of time.”

I feel very honored to have be interviewed by these two gentlemen.

Tagged , , , , , , , , , ,

No Magic Pills

There are very few magic pills in marketing. Marketing your business, like anything else, comes with almost no guarantees.

Social media is often viewed as a magic pill – a fix everything marketing solution that will magically bring in customers. Social sites like Facebook and Twitter have done a lot of good, and in some ways, leveraged the playing field for small businesses. Still, they aren’t guaranteed.

Continue reading

Tagged , , , , , , , , ,

Tough Love

Editor’s Note: This is a pretty heavy handed post from me, but what I describe here happens a lot and hurts a lot of small businesses. 

Having a social media account that you don’t update – or worse yet, that you don’t use anymore – is like locking up your business at the end of the day but leaving the open sign on.

Unsuspecting customers walk to the doors expecting you to be open and find the doors are locked. You may not think it’s that serious, but nowadays, a large percentage of people are making decisions based on what they find online.

Continue reading

Tagged , , , , , , , ,

Poke the Bear

Sometimes temptation can get the best of us. You may eat one too many cookies, or speed to avoid being late, or hit the snooze button one too many times. None of those are particularly serious temptations, but as the saying goes, a butterfly flaps its wings…

Social media sites offer a daily temptation – the opportunity to call somebody out. Perhaps someone tweets a typo. If you manage a brand page, maybe a disgruntled customer wrongly accuses your company publicly. Or, maybe a friend posts an opinion that is just wrong (at least, according to you).

Right or wrong, calling someone out on a social media site is rarely a good idea. Don’t believe me? Think of politicians. Do you applaud a candidate more when they openly and aggressively bash an opponent?

Even if you are right, pointing out that someone else is wrong doesn’t elevate your position with followers. It doesn’t make you a leader. All it does is pick a fight, and poke the bear.

Tagged , , , , , , , , , ,

The Pendulum Swings

I used to be a deal shopper. I’d spend hours researching the best deal, most likely only shopping online. I’d make a purchase from a nondescript online store. A few weeks later (I was too cheap to pay overnight shipping), my purchase would show up conveniently at my door.

All this was great, except for one thing. An absolute lack of customer service. I enthusiastically bought CD’s (CD’s!!!) online from CDnow.com and thought it was efficient that I wasn’t hassled by brick and mortar employees asking me, “Can I help you?”

Continue reading

Tagged , , , , , , , , ,

#Spokane #BeersUp (a tweetup)

Tweetups aren’t anything new. Still, not everyone understands what a tweetup is. Wiktionary defines a tweetup as “a real-life meeting organised on the social networking web site Twitter.”

So, the idea is to take online relationships and move them to offline interactions. Putting faces to names, that sort of thing.

There are several great, local tweetups in Spokane. #SpoCT, a coffee tweetup, and #SpoWT, a wine tweetup, to name a few.

I started #Spokane #BeersUp for the simple reason that I like networking and I like beer. That doesn’t make me a drunk or anything, just like enjoying soda doesn’t make someone a glutton.

Anyway, a new friend, John, wrote a blog about #Spokane #BeersUp that you should check out. That is all.

Tagged , , , , , , , , ,

Stories

My wife is brilliant:

“I think people like reading stories, as long as it doesn’t turn out to be a waste of time. You want to leave them happy and/or satisfied that they spent time reading your story (blog, status update, tweet, etc.).  They are reading it trusting that you aren’t wasting their time.  If you waste their time this round, they may never return.  Just my two-cents.”

Thanks Natalie!

Tagged , , , , , ,

Cell phone cameras, social media, and your next big event…

Social media and cell phones offer a unique opportunity for people to share, in real time, pictures while attending an event.

The awesomeness of this, especially for the event producers, is that pictures typically capture so much more attention on social sites than just a status update or basic tweet.

But there’s something to be aware of if you are an event producer. You should be allowing attendees access and freedom to take pictures throughout the entire event, conference, workshop, or forum. Trust me, you want them to.

But allowance isn’t enough, they should feel comfortable to move around, get close to the stage or speaker(s) so they can take really intimate shots. Because as Chelsie Hadden so unintentionally wisely pointed out at a recent tweetup, “There’s a difference between ‘hi, I’m here’ pictures and ‘this is an awesome shot’.” Your event wants the awesome shot.

Tagged , , , , , , , , , , , , , , ,

Do Better Part II

Part I received some (well deserved) criticism for identifying a problem without providing solutions. So, here are a few quick tips to help small business owners do better when it comes to social media and blogging.

Tip #1: Post frequently. Here is a simple set of guidelines to follow (at a minimum):
Facebook: Post at least 1x daily, Monday through Friday.
Twitter: Post at least 3x daily, Monday through Friday.
Blog: Post a blog at least 1x weekly, preferably on a weekday.

Tip #2: Post quality content. Don’t be in such a hurry to post frequently that you throw up garbage. Think of ways to add value to your customers’ lives. It doesn’t have to be groundbreaking, just useful.

Tip #3: Fill out all the information. Facebook, more than other sites, provides several places to put company information. Fill out every bit of it. Then do this on every other site your company is on.

Tip #4: If you don’t know, ask. If you don’t know what kind of content will add value to your customers, ask them. I promise they’ll tell you. If you don’t know how to use Facebook or Twitter, Google it or consult with an expert. The internet makes it more embarrassing and difficult than ever to use the excuse, “I don’t know.” You can’t just throw up your hands and go home. So, ask. The answers are there just waiting to be found.

Tagged , , , , , , , ,