Monthly Archives: February 2014

Lessons Learned from Church Name Tags

Have you ever been to a church where all the (regular) congregation members had on name tags? Did you have a name tag too? If not, did they offer you a ‘Guest’ tag?

1428915_19697637I was at a large meeting the other day, and as name tags and Sharpies were going around for us, someone mentioned that her church has name tags for everyone. My first thought: that church has name tags for everyone except for first timers. My second thought was a question: how many times does someone have to attend before they are given a name tag?

In this situation, name tags equal exclusivity. Even if that’s not the message this church intends to send, it’s the message that’s likely being received. If I was new to church and the whole God thing, I’d be freaked out if the church I decided to visit was full of people wearing name tags. I’d be even more freaked if they wanted me to wear a ‘Guest’ name tag.

Does your business unintentionally create exclusivity? If exclusivity is created intentionally, that’s one thing. But if you’re a small business, you probably can’t afford to be exclusive. You definitely can’t afford to create barriers for new customers. Entry – to your website, or your brick and mortar location, or your LinkedIn group – should be easy and with as few barriers as possible.

Otherwise, it may seem like you’re just another social clique.

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Say what you are saying

I overheard an interesting conversation the other day. A woman was obviously upset about something and was letting the other party know it. From what I could tell, she was justified in being upset and the other party was agreeing. However, at one point, the frustrated woman said, “I’m not trying to chew you out.” The funny thing is, that’s exactly what she was doing.

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10 Trade Show Tips and Tricks

A few weeks ago, I went to the Shot Show with a client. Before I get into the tips for a successful

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trade show, let me start by saying WOW! The Shot Show was by far the biggest show I’ve attended. I know that shows like CES are bigger (I’ve never been), but this was almost overwhelming.

Anyway, while I was at the Shot Show, I noticed that a lot of the vendors didn’t seem to have a clue as to how to run their booth. Based on that, I thought I’d come up with a list of tips for those who are willing to admit they can use some help.

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