Monthly Archives: July 2013

Poke the Bear

Sometimes temptation can get the best of us. You may eat one too many cookies, or speed to avoid being late, or hit the snooze button one too many times. None of those are particularly serious temptations, but as the saying goes, a butterfly flaps its wings…

Social media sites offer a daily temptation – the opportunity to call somebody out. Perhaps someone tweets a typo. If you manage a brand page, maybe a disgruntled customer wrongly accuses your company publicly. Or, maybe a friend posts an opinion that is just wrong (at least, according to you).

Right or wrong, calling someone out on a social media site is rarely a good idea. Don’t believe me? Think of politicians. Do you applaud a candidate more when they openly and aggressively bash an opponent?

Even if you are right, pointing out that someone else is wrong doesn’t elevate your position with followers. It doesn’t make you a leader. All it does is pick a fight, and poke the bear.

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How to Build a Great Website…

This is a pretty big announcement for me, as well as an experience that has been truly humbling.

It’s no secret that I’m a fan of HARO. I’ve even shared on this blog articles I responded to through HARO that ended up quoting me. The times I’ve been quoted have been awesome, but those quotes were only published in online articles. Not that I’m complaining, in fact, it was quite the experience the first time I was mentioned on someone else’s blog.

After a while, I figured the best use for HARO was the free press I’d get when one of my quotes was published. Then, a few weeks ago, I was contacted by a gentlemen looking to use my quote in a book. I’d seen HARO requests from authors writing their latest books, but I never thought I’d qualify as a respectable authority to be quoted. I was wrong.

Jason Swerk has released the book How to Build a Great Website & NOT Get Screwed.

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The Pendulum Swings

I used to be a deal shopper. I’d spend hours researching the best deal, most likely only shopping online. I’d make a purchase from a nondescript online store. A few weeks later (I was too cheap to pay overnight shipping), my purchase would show up conveniently at my door.

All this was great, except for one thing. An absolute lack of customer service. I enthusiastically bought CD’s (CD’s!!!) online from CDnow.com and thought it was efficient that I wasn’t hassled by brick and mortar employees asking me, “Can I help you?”

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Unintentional wisdom from NFL wide receiver Terrell Owens

During an interview on ESPN Radio, NFL wide receiver Terrell Owens was asked about his creative touchdown celebrations, and how he was able to keep developing original ideas. Owens said, “I was just trying to come up with something just a little more creative than the next celebration.” * 

Let that unintentional wisdom sink in for a moment. More creative than the next celebration. He wasn’t worried about being more creative than the last celebration, he was trying to outdo a celebration that hadn’t even happened yet.

Thinking this way in business and marketing means you’re always trying to outdo what hasn’t been done yet. Which could put you in the strategic position to constantly be out-inventing and out-thinking not just your own capabilities, but your competitors. Don’t worry about out-thinking your own abilities, by the way, having a product or idea without the means to create it isn’t a bad thing. That’s an indication it’s time to grow!

* You can find the audio right around the 44 minute mark.

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