Monthly Archives: April 2013

What do you stand for?

Is it love? Is it money? Is it friends? Or family? Or your country? Your faith, maybe?

What you stand for should resonate throughout your entire existence. What you stand for should begin to define you, your actions and your motives. It should help shape your goals and how you measure success.

You don’t have to stand for just one thing, by the way. It can be several things, related or not. The point is to become passionate. To find your passion. To become invested in something bigger than yourself.

 If you don’t stand for anything, then you stand for nothing. I can’t possibly imagine what it must feel like to wake up as the person who stands for nothing.

So, what do you stand for?

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6 Surprisingly Effective Networking Icebreakers

I was featured in an article about networking over at CareerBliss.

Great information about how to conduct yourself at networking events. Enjoy! 

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How to name your business

I was featured in a blog post today over at HearPreneur. I talk about the picture you see here, and the process I used to come up with my business name. Image

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Take Care…

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So, I didn’t come up with this diagram. I’ve borrowed the idea. Unfortunately, I don’t remember who originally came up with the concept. However, the idea is sound. And true.

Starting at the top, if the owner takes care of the employees, the employees will take care of the customers. In turn, the customers will take care of the company, and the company will take care of the owner.

Occasionally, what happens is that the owner will just take care of the customers or the company, effectively turning his back on the employees. Often, this happens because the owner doesn’t (or most likely won’t) trust his team. There is no quicker way to disenfranchise your employees than to turn your back on them.

If you don’t trust your team, and if you’re being honest, that means you really don’t trust yourself. Otherwise you would trust your ability to put a great team together. You would be able to delegate responsibilities knowing they’d be managed effectively. Your focus would stay on managing, mentoring, building, growing and, more importantly, leading your team.

Focus on building a company that follows this cycle and you’ll create a happier team, a happier company, and happier customers.

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Think You’re Saving the World?

Think You're Saving the World?

Starbucks has a reusable cup program, where for $1 a customer can purchase the cup. The cups aren’t intended to last forever, as some have stated they are good for about 30 uses. However, the cup gets you a 10 cent discount each time you use it and after ten uses, the cup pays for itself. Even better, the cup is also completely recyclable at the end of it’s lifecycle.

This is a marketer’s dream come true. Customers are offered a discount, plus they get to feel good about helping save the environment. Starbucks’ goal is to have 25% of all drinks made served in reusable cups by 2015.

But, I couldn’t help remember someone once said that all marketers are liars.

Upon careful observation, I realized that in order to keep the drive-thru flowing smoothly, Starbucks employees are still making your drink in a paper cup. The contents of the paper cup are then poured into your reusable cup once you pull up to the window. A paper cup is still used and thrown away.

Let’s fix this Starbucks. Worried about drive-thru lines getting long? Make the drink in a stainless steel cup, pour the contents into a reusable cup, then rinse the stainless steel with hot water. Problem solved.

Edit: Starbucks employees making the drinks in paper cups before pouring then into the reusable up is something that’s been observed at locations in Spokane, WA. I should point out that this might not be happening at every Starbucks location.

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