Do Better Part II

Part I received some (well deserved) criticism for identifying a problem without providing solutions. So, here are a few quick tips to help small business owners do better when it comes to social media and blogging.

Tip #1: Post frequently. Here is a simple set of guidelines to follow (at a minimum):
Facebook: Post at least 1x daily, Monday through Friday.
Twitter: Post at least 3x daily, Monday through Friday.
Blog: Post a blog at least 1x weekly, preferably on a weekday.

Tip #2: Post quality content. Don’t be in such a hurry to post frequently that you throw up garbage. Think of ways to add value to your customers’ lives. It doesn’t have to be groundbreaking, just useful.

Tip #3: Fill out all the information. Facebook, more than other sites, provides several places to put company information. Fill out every bit of it. Then do this on every other site your company is on.

Tip #4: If you don’t know, ask. If you don’t know what kind of content will add value to your customers, ask them. I promise they’ll tell you. If you don’t know how to use Facebook or Twitter, Google it or consult with an expert. The internet makes it more embarrassing and difficult than ever to use the excuse, “I don’t know.” You can’t just throw up your hands and go home. So, ask. The answers are there just waiting to be found.

Advertisements
Tagged , , , , , , , ,

2 thoughts on “Do Better Part II

  1. […] Due to some constructive feedback, I’ve posted a Part II of this blog where I’ve addressed what small business owners can do to be good at Facebook, […]

    Like

  2. […] Due to some constructive feedback, I’ve posted a Part II of this blog where I’ve addressed what small business owners can do to be good at Facebook, […]

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: