Marketing Skills in the New Landscape

I wrote a blog on the Peacock Virtual Solutions site I contribute to about the new marketing skills necessary in today’s marketing landscape.

The idea is simple: traditional marketing and media aren’t the same. And in order to be a successful marketer there is a new skill set required.

In the end, as a marketer,  you can’t sit still. If you built an empire on print media 20 years ago, odds are you’ve lost market share in the last five years. So adapt. Get better. Get smarter. Just don’t get stubborn.

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