Sales Trickery

Salespeople can sometimes suck. From the guy going door to door, to the young woman selling media advertising, salespeople can be exhausting. But they don’t have to be. The internet has changed sales forever, and that can be a good thing if harnessed. If I were a sales manager (and I technically am) I’d be encouraging my team to follow Seth Godin, read Jeffrey Gitomer, and become E-Myth masters.

What sales should never be is using tricks to get appointments. Ever.

Unfortunately, a lot of salespeople don’t get it and they continue to use sales trickery, which I went off about here.

As Colin Cowherd says, “people who don’t get it, don’t get that they don’t get it.”

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